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CEO Dentist FrameworkHormozi-Adapted

The 12 Money Numbers

Every number your dental practice must track to turn gut-feel decisions into predictable, scalable growth. Adapted from Alex Hormozi's unit economics framework, translated for dental practices with industry benchmarks.

Benchmarks: ADA Health Policy Institute, Henry Schein, Dental Economics, RevenueWell, FirstPageSage 2026

From The CEO Dentist Ebook

This tool brings together the financial frameworks from two key chapters. Chapter 5 introduces the 3 core numbers (collections, overhead, profit margin) that predict practice health. Chapter 8 extends those into a full scaling strategy with unit economics for growth.

Ch. 5: The 3 Numbers That Set You FreeCh. 8: The Scaling StrategyDownload Full Ebook (PDF)
A
Business Health Score
82 / 100
Excellent
LTGP
100
CAC
88
Ratio
100
Churn
65

Patient Economics

$
/yr
yrs
%

Acquisition & Retention

$
/mo
%

Practice Financials

$
$
$
days

Growth & Market

$
$
$
#1
Lifetime Gross Profit / Patient
excellent
$5,600
Excellent: ≥$3,500 | Good: ≥$2,500
LTV: $14,000 × 40.0% margin
#2
Cost per New Patient (CAC)
good
$200
Excellent: ≤$150 | Good: ≤$250
$5,000/mo ÷ 25 patients
#3
LTGP:CAC Ratio
excellent
28.0:1
Excellent: ≥10:1 | Good: ≥6:1 | Target: 5:1+
The most important metric — profit per $1 spent acquiring
#4
Annual Patient Attrition
average
17.0%
Excellent: ≤8% | Good: ≤15% | Avg: 17%
Losing ~255 patients/year
#5
Return on Invested Capital
average
150.0%
Excellent: ≥300% | Good: ≥200%
$150,000 return on $100,000 invested
#6
Payback Period
excellent
3.0 mo
Excellent: ≤4mo | Good: ≤8mo | Target: <12mo
$200 CAC ÷ $67/mo gross profit
#7
Monthly Growth Potential
excellent
$140,000
Excellent: ≥$100,000 | Good: ≥$60,000
25 new patients × $5,600 LTGP
#8
Equilibrium Patient Count
average
1,623
Excellent: ≥2,200 | Good: ≥1,800 | Avg: 1,600
25/mo ÷ 1.54% monthly churn
#9
Membership MRR
poor
$0
Excellent: ≥$15,000 | Good: ≥$8,000
0 members × $35/mo
#10
Gross Margin
good
40.0%
Excellent: ≥45% | Good: ≥38% | Avg: 35%
$800,000 production − $480,000 direct costs
#11
Daily Break-Even
average
$2,250
Excellent: ≤$1,500 | Good: ≤$2,200
$45,000/mo ÷ 20 working days
#12
Market Penetration
poor
5.0%
Excellent: ≥15% | Good: ≥10% | Avg: 6%
1,500 patients in 30,000 population

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© 2026 Dr. Tom Bilski. All rights reserved. The CEO Dentist and all associated frameworks are the intellectual property of Dr. Tom Bilski.

Framework adapted from Alex Hormozi's unit economics principles for dental practice application. Benchmarks sourced from ADA, Henry Schein, Dental Economics, RevenueWell, and FirstPageSage.

Revenue and profit figures are projections based on industry benchmarks. They are not typical results and should not be interpreted as a promise or guarantee.